GROWTH DRIVEN BY PRODUCT AND SERVICE ENHANCEMENTS. Your product and portfolio brand is well recognized in the market - only a steady growth or significant growth surges can no longer be realized. How could your brand be expanded or conveyed to other products or digitally be revived? Are licensing agreements a viable solution? What investments do incur? What are the key activities and priorities for an effective Go-to-Market(s)? We help you with a stepwise approach to implement competitive product portfolios in continuous waves.
GROWTH DRIVEN VIA INTERNATIONALIZATION OF PRODUCTS. You are successfully operating in your home market. You want to internationalize your company. Your challenge is to quickly analyse markets, consumer/buyer groups, unique selling propositions, multiplicators and campaign formats for appealing roll-out propositions. As soon as quick business checks indicate the market potential for a GO-decision a concise internationalization business plan needs to be drafted. In parallel operational action plans, e. g. for the diciplines of sales, proposition and brand marketing, partner marketing, communications and PR need to be developed, prioritized and effectively arranged in activities and work packages. We help you with our analyses, decision-making and proposition experience, our project and implementation experience.
GROWTH DRIVEN BY DEVELOPING A WINNING INNOVATION PROPOSITION. Until now your company´s innovation work was reduced to typical short-term project execution following a set innovation process outline run by a few experts. That routine often does not address those entrepreneurial vibrant melting pots of ideas, customer views and feedback as well as market insights brought in by thought leaders, product and process improvement freaks, 360°-engineers, and corporate enthusiasts. What your organization needs is an "Innovation Growth Mindset" and a clearly "Customer-and-Profit-focused Attitude" - moderated through all management levels, under the participation and responsibility of all customer interfacing units.
GROWTH VIA START-UPS & SPIN-OFFS. Your employees have developed ideas, sales and business models off your existing business lines. First you think that does not fit at all. Later you are convinced by the solid revenue model, the smart business approach, the promotion to new clients and customer segments leading to attractive profit margins, and the solid business plan. Instinctively you consider a "Give them a try". A great entrepreneurial approach. Ask your staff to thoroughly develop the business model, develop a market and milestone plan, calculate and minimize risks, integrate the key development managers into the task force "new venture" and delegate responsibility and entrepreneurship to the new management from your own ranks.