Project Experience

Our project focus is set on digital media, eCommerce | Retail, Telecommunications (Fixed & Mobile), and ICT as well as adjacent industry segments with linkages to the media and eCommerce environments.


Our consulting support covers the areas of generic and product-specific support in strategy development and execution, innovation management and business development, product development and management, brand positioning as well as the holistic customer experience management.


As our clients entrust us with some of their most complex challenges in this areas it is pivotal for the joint project success to establish enduring trustfully and reliable relationships.

Extract from our Client List

professional career bettina muthler

Since 01|2009              Executive Digital Innovation Think Tank

Since 06|2000             Executive Business & Innovation Management Consulting 

10|1999 - 05|2000       Consultant PA Consulting Group

02|1997 - 09|1999       Junior Consultant DETECON Group

08|1990 - 02|1992       Junior Bank Manager (Volksbank Memmingen eG)

09|1988 - 07|1990       Vocational Training (Volksbank Memmingen eG)

Academic Education:

Diplom-Betriebswirt (FH) Fachhochschule Würzburg &

Bachelor of Arts in International Business (Sheffield Hallam University)

10|1992 - 08|1996 Dual Degree Course with main subjects

  • Business Policy
  • International Marketing 
  • International Finance
  • Media Economics

project experience BETTINA MUTHLER

(To be updated)

Since 2000                        Executive Business & Innovation Management Consulting

(to be updated)

10|1999 - 05|2000          Consultant PA Consulting Group

02|1997 - 09|1999          Junior Consultant DETECON Marketing Consulting