Growth management is a management task and requires the participation and commitment of employees with varied talents and experiences. We are happy to assist you with project planning, piloting,
We support you and your employees in all phases of your growth planning and operational implementation process, for example by reinforcing your project agenda. Our support focus is set on
the following areas of experience:
STRATEGY DEVELOPMENT & DEVELOPMENT OF BUSINESS UNIT STRATEGIES.
Innovative Products & Services.
Start-Ups & Spin-Offs.
MARKET AND COMPETITOR ANALYSES.
Value Chain Analyses.
Competitor and Partnering Analyses.
Pricing and Margin Analyses.
CUSTOMER SEGMENTATIONS & DEFINITION OF BUYER PERSONAS.
- Definition of customer strategies (roll-out cohorts, products, campaigns).
- Definition of customer segments for the product roll-out.
- Development of customer experiences.
- Definition of customer personas.
- Quantification of customer personas.
- Quantification of market entry budgets.
NEW MARKET, PRODUCT & BRAND LEVERAGE CONCEPT DESIGNS.
Brand Development, Emotional Prototyping & Storytelling.
How can I tapp new and maximize existing target groups?
- Which (new & untapped) communication channels and communications instruments are viable?
- Which innovative campaign and communications formats are best to use?
- Which kind of buying decision is much likely to be influenced by those campaigns?
- What are the key building blocks to further emotionalize customers for your corporate brand family?
- Which key messages and ideal ambassadors do additionally lever both brand and corporate reputation?
DEVELOPMENT OF LICENSING & FRANCHISE MODELS AS WELL AS SPONSORING IDEAS.
- Development of brand propositions, emotionalization of brand experiences | Moments of Truths, Storytelling.
- Development and re-positioning of licence and franchise business models.
- Development of interactive marketing and social media campaigns.
- Concept design sponsoring for enterprises and not-for-profit organizations.
- Business case development licensing, franchising, and sponsoring.
DEVELOPMENT OF COMMUNICATIONS STRATEGIES & ADVERTISING BRIEFINGS.
- Definition of prioritised customer personas, stakeholder personas, and touchpoints.
- Derivation of the advertising intensity, the advertising needs of the customer persona.
- Elaboration of communications and advertising messages.
- Comparative analyses of communications and advertising messages of competitors.
- Derivation of no-go's and barriers for the prioritized customer persona (e.g. product non-exclusivity, price, environmental impact, poor quality, physical versus digital ubiquity).
- Recommendations for campaign formats; creation of agency briefings.
CORPORATE SOCIAL RESPONSIBILITY CONSULTING.
- Preparation and moderation of CSR workshops: Identification of social impact areas in client organizations.
- Evaluation and identification of new CSR initiatives and sustainable social impact projects.
- Preparation and moderation of idea workshops which ideally fit into the DNS of our client enterprises.
- Preparation and moderation of branding workshops to manifest the new CSR strategy in stakeholder communications (e. g. Launch of a new product portfolio, Establishment of a new business
ORGANIZATION DEVELOPMENT & PROCESS DESIGN.
- Definition of organizational structures and process models (for start-up organizations up to complex matrix organizations).
- Development of job descriptions.
- Concept design of process capacity models.
FINANCIAL EVALUATION FRAMEWORK.
- Roll Out Planning.
- Market Entry Planning.
- Product & Service Concept.
- Marketing Plan.
- Organization & Process Concept.
- Opex | Capex Forecast.
- Make or Buy Scenario Analyses.
- Business Cases.
- Business Plan Development.